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In addition, some of these free blog platform services can be rather limited in their functionality. For example, there are only so many different theme configurations you can use on Blogger. LiveJournal doesn't have some of the options that bloggers would like when it comes to customization. The free WordPress and TypePad services have more functionality than the others, but they still have those pesky ads or outgoing links to contend with.

WordPress Blogging Software  is hard to beat WordPress for general personal blogging. WordPress is an open source, state-of-the-art personal publishing platform with a focus on presentation and usability. Everything related to creating and updating your blog is available through an intuitive graphical interface. With WordPress there is no need to compile your work. You simply write your column. You then select the features you want and your blog is instantly created and published to your website. If you are on vacation, you can schedule your uploads for some date in the future or even email your column to the server! The system allows multiple users with multiple blogs divided into categories and sub-categories. This allows multiple family members or friends to create their own blogs along with yours. Easy customization and the availability of many "plug-ins" that provide more functionality (add new features as you learn) makes this software a very good choice for most individuals.

Nucleus Blogging Software -  extremely robust blogging tool in its own right, it also contains some powerful features that can provide benefits in promotion of your blog. Nucleus offers the ability to optimize its URLS, creating simple page addresses that do not have and "&" or "=" characters. This makes the pages search engine (and user) friendly. Another great feature is the ability to show the contents of multiple weblogs on one page. This could allow a website owner to manipulate the optimum text / keyword balance on pages for better search engine rankings. Nucleus also provides RSS and Atom feeds that can be extremely helpful when promoting a website. If part of your blog's function is to work as a search engine marketing and promotion tool, Nucleus is an exceptional software package.

B2evolution - another advanced web log tool that features an integrated XHTML validator. It supports recursive subcategories, cross posting and has a really cool integrated "skinning" system. The "skinning" system allows you to create multiple blogs in separate categories with different appearances for each blog. You simply "change the skin" for the blog to create a totally new look and feel. The "skinning" feature, combined with the built in multi-user administration management tool, makes the system robust enough for more commercial endeavors, such as product promotion blogs. If you have much to publish with multiple themes, this is the software you are looking for.

If you want full customization and don't want someone else advertising on your blog, a self-hosted blog platform is the way to go. Many hosting providers, such as GoDaddy, will even provide blog software such as WordPress free of charge when you purchase domain hosting. Even if your hosting provider doesn't provide this, you can still install WordPress or whatever blog software platform that you would like to install. Ultimately, choosing a blog platform is something you have to decide for yourself. Knowing the advantages and disadvantages of each platform will, however, prepare you to make that important decision.